M3GAN’s Tweets About Negative Reviews Continues Its Weirdest Success

There's no such thing as bad press when it comes to M3GAN, with the movie's marketing team re-purposing negative reviews into clever tweets and memes to bolster the horror comedy's success. Produced by veteran horror auteur James Wan and Jason Blum, Gerard Johnstone's story about a little girl and her deadly doll retreads some familiar killer robot genre territory, but it has enough unique elements to generate a strong buzz in the zeitgeist, including the movie's sophisticated approach to marketing. The movie's Twitter account has been a key component in making M3GAN an icon, both by creating hilarious memes and generating memeable content.

from Screen Rant

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