Cloverfield Trailer Was Filmed Before The Script Was Finished

Cloverfield director Matt Reeves revealed that the first teaser was released well before the script and filming were finished. The film was a found-footage creature feature — à la The Blair Witch Project meets Godzilla — that saw New York terrorized by an enormous, unknown monster. The teaser trailer had a coveted promo spot, premiering in theaters for Transformers in 2007. It opened on a going away party disrupted by a thunderous roaring sound accompanied by foreboding tremors. The film opened to generally positive reviews and made $172 million worldwide against a $25 million budget.

from Screen Rant

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