How The 'For You' Page Really Works: TikTok Explains Its Recommendations

Anyone not that familiar with using TikTok may initially find the app jarring to use — immediately after launch, users are led to the For You page, a seemingly endless stream of recommended videos that’s supposedly tailored to their interests. At first glance, this feature’s design seems like a good solution for some people who are “just looking” and are not entirely sure how to find entertaining content. Others may be wondering how the app determines what a certain individual would find compelling, and occasionally find some recommendations to be off the mark.



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